They are not very easy to read, but you have no choice. Due to this they are used for emphasis in the text, as well as in logos.īold font styles are designed to draw attention to short phrases. Semibold font styles contain maximum uniqueness of shape, retain readability and add value to the text. It comes as no surprise that such font styles are widespread in cosmetic field and in everything that is close to the body from undergarments to wearable gadgets. Hence it carries the connotation of sensitivity and care. A phrase in such font wouldn’t catch your attention (unless you want it to) it can be “switched off” just by shifting your glance. Thin or light font styles are pleasant to look at as a linear drawing. Thin, Regular, Black styles of Kazimir Text typeface. Light and bold font styles are more expressive as they convey a whole range of emotions, from delicacy to perhaps even rudeness. They have the most readable grapheme, which is why regular weight is perfect for reading. Regular font styles are neutral they are least affected by optical distortion or poor sharpness. The main types of font weight are light, regular, and bold. The font weight is often the first thing we notice. This article explains which fonts you should use for different industries and how even the smallest change in font details will alter the reader’s attitude towards the content. They are secret agents of visual communication working with the subconscious of the viewer. Translated by Sandra Yakovleva.įonts play an essential role in design - they set the mood, evoke emotions, and help form an opinion before you get to read the text. If you are interested in design language, you will find a short Font-Human phrase book in this article. This is an extended version of my article for the Depositphotos blog with links to all the font examples you’ll see below.
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